There really is magic in the game of football. If not real magic, it’s the magic in one kick, in one goal scored or in a single game won. It’s the fact that the small round ball of synthetic leather means so much to so many people around the globe. And as 32 countries from around the world compete for football supremacy on the greatest stage of all, it’s seeing flags fly high, the abundance of colour and the euphoria of such an occasion on the streets of Russia that make the FIFA World Cup 2018 so special.

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